{"id":4482,"date":"2025-08-12T05:30:36","date_gmt":"2025-08-12T05:30:36","guid":{"rendered":"https:\/\/shapecreativestudio.com\/?page_id=4482"},"modified":"2026-10-11T06:14:45","modified_gmt":"2026-10-11T06:14:45","slug":"ux-audit-and-redesign","status":"publish","type":"page","link":"https:\/\/shapecreativestudio.com\/es\/services\/ux-audit-and-redesign\/","title":{"rendered":"Auditor\u00eda UX y Redise\u00f1o"},"content":{"rendered":"<div class=\"shape-service-container\" style=\"max-width: 960px; margin: 0 auto; color: #FFF7F1; font-size: 18px; line-height: 1.8;\">\n<div class=\"service-hero-header\" style=\"margin-bottom: 48px; border-bottom: 1px solid rgba(255, 247, 241, 0.1); padding-bottom: 32px;\">\n<h1 style=\"font-size: 38px; line-height: 1.3; font-weight: 700; color: #FFF7F1; margin-bottom: 20px;\">Auditor\u00eda UX y Redise\u00f1o: Transforma la Fricci\u00f3n en Fluidez<\/h1>\n<p style=\"font-size: 22px; line-height: 1.6; color: #FFF7F1; margin-bottom: 16px;\">Identifica puntos de abandono, reduce la carga cognitiva y eleva la conversi\u00f3n.<\/p>\n<p style=\"font-size: 20px; line-height: 1.7; color: #FFE4C9;\">Analizamos tu producto digital mediante evaluaci\u00f3n heur\u00edstica, telemetr\u00eda cuantitativa y comportamiento de usuario real. Localizamos los cuellos de botella y dise\u00f1amos interfaces intuitivas que impactan de lleno en retenci\u00f3n y facturaci\u00f3n.<\/p>\n<\/p><\/div>\n<div class=\"service-deliverables-section\" style=\"background: rgba(255, 247, 241, 0.03); border: 1px solid rgba(231, 136, 149, 0.25); border-radius: 16px; padding: 40px; margin-bottom: 56px;\">\n<h2 style=\"font-size: 24px; font-weight: 700; color: #FFF7F1; margin-bottom: 24px;\">Entregables Clave<\/h2>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"margin-bottom: 12px; display: flex; align-items: flex-start; gap: 12px;\"><span style=\"color: #FC6736; font-weight: bold;\">&#10003;<\/span> <span>Informe Integral de Evaluaci\u00f3n Heur\u00edstica UX\/UI<\/span><\/li>\n<li style=\"margin-bottom: 12px; display: flex; align-items: flex-start; gap: 12px;\"><span style=\"color: #FC6736; font-weight: bold;\">&#10003;<\/span> <span>Mapeo de Flujos de Usuario y Puntos de Fricci\u00f3n<\/span><\/li>\n<li style=\"margin-bottom: 12px; display: flex; align-items: flex-start; gap: 12px;\"><span style=\"color: #FC6736; font-weight: bold;\">&#10003;<\/span> <span>Auditor\u00eda de Carga Cognitiva y Arquitectura de Informaci\u00f3n<\/span><\/li>\n<li style=\"margin-bottom: 12px; display: flex; align-items: flex-start; gap: 12px;\"><span style=\"color: #FC6736; font-weight: bold;\">&#10003;<\/span> <span>Prototipos Interactivos de Alta Fidelidad en Figma<\/span><\/li>\n<li style=\"margin-bottom: 12px; display: flex; align-items: flex-start; gap: 12px;\"><span style=\"color: #FC6736; font-weight: bold;\">&#10003;<\/span> <span>Especificaci\u00f3n de Tokens para Equipos de Desarrollo<\/span><\/li>\n<\/ul><\/div>\n<div class=\"service-faq-section\" style=\"margin-bottom: 56px;\">\n<h2 style=\"font-size: 28px; font-weight: 700; color: #FFF7F1; margin-bottom: 24px;\">Preguntas Frecuentes<\/h2>\n<div style=\"margin-bottom: 28px;\">\n<h3 style=\"font-size: 21px; font-weight: 700; color: #FFF7F1; margin-bottom: 8px;\">\u00bfQu\u00e9 es una auditor\u00eda UX?<\/h3>\n<p style=\"color: #FFE4C9; margin: 0;\">Una auditor\u00eda UX es una revisi\u00f3n estructurada de un producto digital para encontrar d\u00f3nde los usuarios se confunden, se demoran o abandonan. Shape Creative Studio combina evaluaci\u00f3n heur\u00edstica, anal\u00edtica y comportamiento real de usuarios para mapear los puntos de fricci\u00f3n en los recorridos principales, y los prioriza por impacto para que tu equipo sepa qu\u00e9 resolver primero.<\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 28px;\">\n<h3 style=\"font-size: 21px; font-weight: 700; color: #FFF7F1; margin-bottom: 8px;\">\u00bfCu\u00e1ndo necesita un producto una auditor\u00eda UX y un redise\u00f1o?<\/h3>\n<p style=\"color: #FFE4C9; margin: 0;\">Suele valer la pena cuando la conversi\u00f3n o la retenci\u00f3n caen sin una causa clara, cuando soporte responde una y otra vez las mismas dudas de uso, cuando el producto creci\u00f3 funci\u00f3n por funci\u00f3n sin una estructura coherente, o antes de un redise\u00f1o grande, para que las decisiones se basen en evidencia y no en opiniones.<\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 28px;\">\n<h3 style=\"font-size: 21px; font-weight: 700; color: #FFF7F1; margin-bottom: 8px;\">\u00bfQu\u00e9 entregan al final de una auditor\u00eda UX?<\/h3>\n<p style=\"color: #FFE4C9; margin: 0;\">Recibes un informe de evaluaci\u00f3n con hallazgos priorizados, mapas de recorridos y de fricci\u00f3n, una revisi\u00f3n de la arquitectura de informaci\u00f3n, prototipos interactivos de alta fidelidad en Figma para los flujos redise\u00f1ados y especificaciones de tokens de dise\u00f1o que tus desarrolladores pueden implementar directamente.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"service-cta-banner\" style=\"text-align: center; padding: 48px 32px; background: linear-gradient(135deg, rgba(252,103,54,0.15) 0%, rgba(51,51,51,0.95) 100%); border: 1px solid rgba(252,103,54,0.4); border-radius: 16px;\">\n<h2 style=\"font-size: 28px; font-weight: 700; color: #ffffff; margin-bottom: 16px;\">\u00bfListo para llevar tu producto digital al siguiente nivel?<\/h2>\n<p style=\"max-width: 600px; margin: 0 auto 32px auto; color: #D0D0D0;\">Conversemos sobre tus desaf\u00edos de dise\u00f1o de producto, arquitectura t\u00e9cnica y objetivos de negocio.<\/p>\n<p>    <a href=\"\/es\/contacts\/\" style=\"display: inline-block; background: #FC6736; color: #ffffff; font-weight: 700; padding: 16px 36px; border-radius: 8px; text-decoration: none; font-size: 16px; letter-spacing: 0.05em; transition: background 0.2s ease;\">Agenda una Llamada Inicial \u2192<\/a>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Identifica puntos de abandono, reduce la carga cognitiva y eleva la conversi\u00f3n.<\/p>","protected":false},"author":1,"featured_media":0,"parent":2053,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-4482","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX Audit &amp; Redesign - Shape Creative Studio<\/title>\n<meta name=\"description\" content=\"Pinpoint drop-offs, optimize cognitive loads, and elevate conversion rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shapecreativestudio.com\/es\/services\/ux-audit-and-redesign\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Audit &amp; 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